Sellers

BuyWine Toscana is the event organized by the Tuscany Region and the Florence Chamber of Commerce, managed by PromoFirenze, to promote Tuscan wine production internationally. The sixteenth edition will take place on March 11–12, 2026, at Stazione Leopolda in Florence.

Sellers can participate through a public call issued by the Tuscany Region, while buyers are selected from countries around the world based on their interest in Tuscan wines.

The event consists of two days of B2B meetings, scheduled according to a personalized agenda defined through a platform that facilitates profiling and matching between participants.

Review the BuyWine Toscana 2025 edition.